Alberta iGaming revenue climbs to C$56.6m in September as market expands to 24 operators

Alberta’s regulated online gambling market has passed its first 80 days with C$122.1m in non-adjusted gross gaming revenue, and September was the biggest month yet at C$56.6m. For PSPs and acquirers, the important bit is not just the topline: operator count is still rising, and the vertical mix is already telling you where volume is concentrating.

1. According to Alberta iGaming Corporation (AiGC) figures released on Friday, the market generated C$122.1m in non-adjusted gross gaming revenue in its first 80 days after launching on July 13.
2. Monthly revenue rose from C$22.2m in July to C$43.3m in August and C$56.6m in September. AiGC said the figures reflect the gradual entry of operators and do not yet represent the full market.
3. September was the first month with a published breakdown by vertical. Online casinos accounted for C$42.8m, or 75.6 per cent of revenue, sports betting generated C$11m, or 19.5 per cent, and live casino contributed C$2.8m.
4. The province recorded 388,585 active player accounts in September, with average revenue of C$146 per account. The market launched with 15 operators and had increased to 24 by September 30.
5. AiGC CEO Dan Keene said the results suggest players value the oversight of a regulated market. Alberta followed Ontario to become the second Canadian province to introduce regulated online gambling with private operators.

Under Alberta’s framework, 2 per cent of gross gaming revenue goes to First Nations, while 1 per cent funds social responsibility programmes, including mental health and addiction services and research. That matters for operators and payment providers alike: the commercial model is already linked to provincial allocations, not just operator revenue.