Imagine Live enters Belgium and the Netherlands through a Gaming1 partnership

Imagine Live has signed its first operator agreements in Belgium and the Netherlands, with Gaming1 set to integrate the supplier’s live casino content into its local offerings. The deal is a planned rollout, not a live launch, and any go-live still depends on local requirements in each market.

1. The agreement covers live dealer games and game show content. Imagine Live said this is its first operator arrangement in both Belgium and the Netherlands, but the companies have not disclosed which titles will be included, which brands will carry them, or when integration work will be completed.
2. Gaming1 will act as the route into two regulated European gambling markets. The company describes itself as a technology platform provider, content supplier and casino operator, with online casino and sports betting services on its platform and responsible gaming listed as a priority.
3. The partners have not announced financial terms or any exclusivity arrangement. In other words, this is a content integration partnership, not a broader commercial reset, and the announcement does not say whether all of Imagine Live’s portfolio will be included or whether Belgium and the Netherlands will receive the same selection.
4. The rollout is still subject to local requirements in each country, so the final catalogue may differ market by market. That matters in practice because live casino content is often one of the more tightly controlled parts of an operator’s offering, with technical configuration and platform checks sitting between a signed deal and an actual launch.

For PSPs and payment teams watching regulated iGaming content expansion, the useful detail here is not the headline partnership itself but the operating pattern: market-specific approvals, no fixed launch date, and no confirmation that players can access the games yet. That is the kind of deal that can turn into a launch quickly, or sit in integration for a while, depending on local sign-off.