ANJL backs “Todos Contra o Ilegal” campaign as regulated-betting awareness drive nears 100,000 Instagram followers

The Associação Nacional de Jogos e Loterias (ANJL) has thrown its support behind “Todos Contra o Ilegal,” a campaign on Instagram @todoscontraoilegal that uses athletes and artists to push users toward regulated gaming and away from illegal platforms. For high-risk operators and PSPs, the point is straightforward: consumer-facing education is becoming part of the enforcement and compliance conversation, not just a PR exercise.

1. ANJL said it supports the movement because it aligns with its stated goals of protecting consumers, encouraging reports of illegal activity, and promoting a safer, regulated gaming environment.
2. The campaign has mobilized nationally known athletes and artists, including players Cafú and Kelvin Oliveira, to amplify the message around illegal betting, consumer risk, and responsible gambling.
3. Plínio Lemos Jorge, president of ANJL, said the association began supporting the movement to warn the public about the unregulated market. He added that many artists are already posting videos about the risks of the illegal market and responsible gambling, and said adoption is already large and “should grow even more.”
4. According to the movement’s Instagram profile, the initiative has nearly 100,000 followers, plus a YouTube profile and a dedicated website. The site is meant to explain how to identify illegal platforms, list the official regulated Bets authorized by the Ministry of Finance, and provide self-exclusion guidance.

For payment providers working in gaming, the practical takeaway is that Brazil’s regulated-vs-illegal split is being pushed into public view through athlete and celebrity campaigns, while the regulated list and self-exclusion tools are being packaged alongside that message. That is the kind of environment where merchant screening, source-of-truth checks, and jurisdiction-specific policy matter more than the usual “we support the market” boilerplate.