ONDISS launches FIRST in Argentina through City Centre Online

ONDISS has brought FIRST into Argentina via City Centre Online, adding online sports betting to one of the region’s regulated .bet.ar operators. For PSPs and payment teams in high-risk gaming, the point is simple: another regulated Argentine launch means another live merchant, another integration, and another reminder that the country’s legal online betting stack is still expanding.

1. ONDISS said the launch of FIRST in Argentina marks a new milestone for the regulated online entertainment industry in the country. The sportsbook provider is going live through its online casino platform, in partnership with City Centre Online, which ONDISS described as one of the leading online casino operators in the region and one of its strategic clients.
2. The company framed the move as part of its broader push to expand the legal online gaming ecosystem in Latin America. ONDISS said the launch reinforces its commitment to keeping Argentina at the forefront of the legal online gaming and betting sector in Latin America.
3. Tom Light, founder and CEO of FIRST, said ONDISS and City Centre Online wanted “technology built for real market conditions, not a feed dressed up as a sportsbook.” He added that FIRST delivers “speed, control and the product depth players in Argentina expect.”
4. Facundo Giorgi, CEO of ONDISS, said the integration reflects the company’s commitment to bringing operators technology solutions from around the world. He also said FIRST’s decision to begin its expansion into Argentina alongside ONDISS reinforces ONDISS’s position as a strategic partner for international suppliers looking to grow in Latin America’s regulated gaming markets.
5. The release positions the launch as part of a longer sequence of market developments in Argentina that have “paved the way for important developments and new opportunities” in the country. In practice, that is the kind of environment where operators, suppliers and their payment providers keep building around regulated rails rather than waiting for the market to settle down first.