Blaze contract with Virginia Fonseca reached about R$ 100 million, court filing shows

The Blaze agreement with influencer Virginia Fonseca reportedly totaled about R$ 100 million in payments, according to documents filed with the Distrito Federal court. For PSPs and merchants in high-risk verticals, the useful part is not the celebrity angle; it is the structure of the payout, the intermediaries involved, and the fact that the dispute now sits inside a consumer-protection case seeking R$ 120 million in damages.

1. The contract was submitted to the Justiça do Distrito Federal on 20 August, one day before Virginia’s partnership with Blaze was announced to be ending. She said on 19 September that she would stop promoting betting, and two days later her lawyers filed a response to the action brought by the Ministério Público do Distrito Federal e Territórios (MPDFT).
2. According to the court records, Blaze made an initial payment when the contract was signed, followed by fixed monthly instalments over 18 months, starting in July 2024. The money was split among three recipients: Talismã, Virginia’s agency; a company owned by the influencer herself; and Viral Nation, an agency based in Barbados with a subsidiary in Brazil.
3. Viral Nation charged a 15% intermediation fee on the contract. Fábio Marcondes Gonçalves, the executive responsible for the hire, said the agency’s role was limited to brokering advertising contracts between Blaze and influencers. The filings also say Viral Nation coordinated ad deliveries and prepared performance reports covering views, engagement, and likes.
4. Virginia’s lawyers deny that she received commissions tied to bettors’ losses, the mechanism that became known as the “taxa da desgraça” during the CPI das Bets. They say an addendum she received referred to promotional activity during the FIFA World Cup, with no link to platform performance.
5. Foggo Entertainment, the company behind the Blaze brand, said the payments were made directly to the Brazilian companies named in the contract, with invoices issued and in compliance with current tax law. Virginia’s press office said all transfers took place in Brazil and were also backed by invoices.

Virginia asked the court to keep the contracts, addenda, videos, and transcripts under seal, saying the documents contain commercial, financial, and personal information. The underlying case is being handled by the 1st Consumer Defense Prosecutor’s Office (Prodecon), which accuses Blaze of using misleading patterns and gamification techniques to push vulnerable consumers into risk, and is seeking at least R$ 120 million in collective moral damages, plus compensation for individual material and moral harm.