Ebanx plans Pakistan launch in 2027 and adds Apple Pay token decryption across Latin America and the Caribbean

Ebanx is widening its emerging-market payments playbook on two fronts: Pakistan is next, with local wallet support first and Raast to follow in the first half of 2027, while Latin America and the Caribbean are getting a new in-house Apple Pay token-decryption model. For PSPs serving high-risk merchants, the interesting part is not the headline expansion itself; it is the push to sit closer to local payment rails and to control more of the payment stack internally.

1. Ebanx said at its annual Payments Summit on Thursday, Sept. 24, that it plans to begin operations in Pakistan in the first half of 2027. The initial rollout will support JazzCash and Easypaisa, followed by Raast, Pakistan’s national instant-payment system.
2. The company said JazzCash and Easypaisa each have more than 50 million users. It also cited World Data Lab data showing that Pakistan’s eCommerce spending is projected to grow at an average annual rate of 22% from 2026 through 2030.
3. Ebanx framed the move around a mobile-first market where cards are not the main rail. According to the company, credit-card ownership among Pakistan’s Gen Z population is below 10%, which explains why wallets and instant payments matter more than trying to force card acceptance where the customer base is not built for it.
4. On the Apple Pay side, Ebanx said it is starting a new operating model in which it handles token decryption, security keys and related compliance requirements within its own infrastructure. The company said the setup is meant to reduce the technical burden on merchants while supporting Apple Pay transactions through its acquiring network.
5. Ebanx said early production data showed tokenized-wallet transactions with a 94.4% approval rate, 11 percentage points higher than non-tokenized card transactions. Average order value was also 23.5% higher than standard card purchases, according to the company.

The wider pattern is hard to miss: Ebanx is not just adding geographies, it is trying to own more of the local-payment plumbing around them. In August, CEO João Del Valle told PYMNTS that AI could let new competitors from outside payments build faster and cheaper, which makes customer relationships, regulatory infrastructure, geographic reach and partnerships more valuable as software gets easier to copy. In July, the company also partnered with Pagaleve to offer installment payments through Brazil’s Pix system, letting consumers split purchases into four biweekly payments without using a credit card.