Brazil court limits Virginia Fonseca and Blaze betting ads, sets R$ 100,000 fine per breach

The TJDFT (Tribunal de Justiça do Distrito Federal e dos Territórios) has tightened the rules on betting advertising by influencer Virginia Fonseca and platform Blaze, after partially granting a request from the MPDFT (Ministério Público do Distrito Federal e Territórios). For high-risk operators and PSPs, the useful part is simple: Brazilian courts are now drawing a hard line around claims of guaranteed profit, risk-free play, and ads that blur the line between entertainment and income generation.

1. Judge Renato Rodovalho Scussel ordered Blaze and Virginia to stop running ads that promise fixed or guaranteed profits, present betting as a source of income, an investment, an alternative to employment, or a solution to financial problems. The order also covers any campaign that suggests there is no risk of loss.
2. The restrictions apply to all promotional content published by Virginia, including stories, reels, posts, and live streams. The court said these materials must be clearly and prominently marked as advertising, even when they are embedded in content about her personal routine or trips. In other words, “it was just part of the vlog” is not going to do much work here.
3. Bonuses, free spins, and promotions were also brought under the decision. Blaze must prominently disclose the conditions for participation, including deposit requirements, validity periods, withdrawal requirements, and any other restrictions.
4. Content that violates the order must be removed within 48 hours. If the order is breached, the fine is R$ 100,000 per infraction, with an initial ceiling of R$ 2 million.
5. The court rejected, for now, the MPDFT’s request to suspend any compensation contract based on bettors’ losses, known as revenue share. The judge said there was not enough evidence about the contractual model. The court also rejected the request to remove all betting-related posts outright.

On Monday (20), the MPDFT had asked for Blaze to compensate bettors diagnosed with ludopathy and to pay up to R$ 380 million for collective moral damages. The civil action alleges that Blaze and Virginia engaged in deceptive and abusive advertising for sports betting.

The MPDFT also pointed to Blaze’s 2025 accounting statement filed in the case. According to that document, Blaze accumulated deposits from bettors of around R$ 11 billion in Brazil. The company reported gross revenue of R$ 1.9 billion and net revenue of R$ 1.1 billion, with net profit of R$ 361 million over 11 months, equal to a 33% margin. Of that amount, R$ 350 million was sent to the company’s parent abroad. The largest costs in the document were tied to attracting and retaining bettors, with Blaze spending R$ 388 million on that line item before the text cuts off.