Brazil’s iGaming ban sends offshore share to 9.9% as affiliate coverage drops 41.5% in a week

Four days after Brazil published its ban, offshore brands had pushed their share of iGaming user demand to 9.9%, while affiliate coverage for the most promoted brands fell 41.5% in one week. For PSPs, acquirers, and operators, this is the part that matters: the regulated affiliate channel is being cut out alongside licensed operators, and traffic is already shifting.

1. Blask says Brazil is the number one iGaming market in user demand among the 142 countries it currently tracks. Since the launch of the regulated market in January 2025, licensed brands had held more than 96% of total user interest.
2. That changed fast after the ban was published. Offshore brands, which averaged 3.9% of iGaming demand in Brazil between 1 January 2025 and 24 September 2026, were at 3.4% on 24 September, one day before the ban. By 29 September, their share had risen to 9.9% — the highest daily figure recorded since the regulated market opened.
3. The ban also covers intermediation and advertising activities, which in practice shuts down Brazil’s regulated betting affiliate market together with licensed operators. As a result, the 20 most promoted brands had combined coverage across 418 affiliate sites by 29 September, down from 715 a week earlier.
4. That is a 41.5% drop, and every brand in the group lost coverage. Bet365, the most promoted brand in August, saw the biggest fall, from 60 affiliate sites to 31. Brazino777, Novibet, and Sportingbet followed.
5. Stake became the most promoted brand, although its coverage also fell, from 51 to 38 affiliate sites. Betano, Brazil’s leader in user demand, was present on 33 sites, 15 fewer than the previous week.

Luiz Felippe Correia de Almeida, CEO of Smart Social, said the measure bans affiliate links, sponsored posts, and betting promo codes in Brazil, regardless of the payment model used. He added that affiliates relying exclusively on Brazil are under the most pressure, and that the natural move is to diversify into other GEOs. Continuing to target Brazilian users through alternative channels, he said, could expose them to fines of up to 10% of group revenue.