Brazil’s first lady backs betting regulation, tax rules, and a unified self-exclusion platform

Janja Lula da Silva used a video on Instagram to push Brazilians to block online betting platforms, while defending the current government’s regulatory approach to fixed-odds betting. For PSPs and operators, the practical point is straightforward: Brazil is now tying market access to tax, licensing, and an all-sites self-exclusion layer that uses the CPF as the control key.

1. Janja said the current government has regulated fixed-odds betting, taxed the activity, and imposed strict rules for opening new betting sites. She also framed previous governments as responsible for allowing the activity in Brazil.
2. According to her video, the Ministry of Finance created a unified self-exclusion platform that blocks a person’s CPF across all authorized betting sites at once. She said the same block can also prevent someone else from using a person’s data to place bets without consent.
3. She added that anyone who renegotiates debts under the new Desenrola program has their CPF blocked for betting for 12 months. In operational terms, that means betting access is being linked to a government debt-relief process, not just to the individual operator’s own controls.
4. Janja also said the government is trying to stop platforms from operating “without any control” in Brazil. For high-risk payment providers, that is the real signal: Brazil’s regulated betting stack is moving toward tighter onboarding rules, mandatory tax treatment, and centralized exclusion mechanisms.

The Ministry of Finance has released official data on Brazil’s regulated fixed-odds betting market, and in 2025 the sector registered rec...