Eva Elfie becomes BC.Game ambassador as the crypto casino expands its marketing push

BC.Game has announced a partnership with Russian adult film actress and blogger Eva Elfie, who will serve as an official ambassador for the crypto casino. For high-risk payment teams, the detail that matters is not the celebrity cameo itself, but the timing: the appointment lands alongside a fresh round of brand activity and after a change at the top of the company.

1. Elfie will take part in BC.Game’s advertising campaigns, create content, and represent the brand at sports and esports events. BC.Game said her links to gaming and esports made her a fit for expanding the brand’s presence in that space.
2. Elfie is known for her interest in Dota 2 and Counter-Strike, regularly attends major tournaments, and streams with fans. She has more than 4.8 million followers on Instagram, and in October released her first music single, Fairyland.
3. BC.Game’s new CEO, Ali “Ako” Muhannad, made the call on the partnership. He was appointed on 27 October and said he has worked with the brand for several years, mainly on strategy and international partnerships.
4. This is BC.Game’s second global ambassador announcement in a matter of days. On 28 October, the platform renewed its collaboration with former interim UFC welterweight champion Colby Covington.
5. The company has been operating since 2017 and has already run into regulatory trouble. In 2024, BC.Game shut down its UK site, which operated under a white-label agreement, after a Curaçao court declared its holding company bankrupt and the local regulator began revoking its licence.

The same history also put its sponsorship deal with Leicester City at risk. In October 2026, The Guardian mentioned BC.Game among Anjouan licensees and said the platform had, according to available information, accepted bets from UK customers without a UK licence.