Merkur Bets goes live with EveryMatrix omnichannel platform in Denmark, with 1,000+ terminals and 230+ shops

Merkur Bets, part of Merkur Group, is now live on EveryMatrix omnichannel platform technology in Denmark after a complex migration and integration process. For high-risk operators, the point is not the brand refresh from Cashpoint to Merkur Bets; it is that retail, sportsbook, and casino are now running on one platform across a sizeable physical footprint.

1. EveryMatrix is now powering Merkur Bets in Denmark across more than 1,000 sports betting terminals in 230+ shops, while also delivering the operator’s online sportsbook platform and online casino.
2. Merkur Bets was rebranded from Cashpoint last month and is described as one of Europe’s biggest betting and gaming brands. That matters because the launch is not a one-off implementation but the first visible step in a broader group migration.
3. This Denmark rollout is the first in a series of multi-territory launches that will move Merkur brands in Austria, Germany and Belgium onto EveryMatrix turnkey platform technology. The stated goal is a single platform across countries, which in practice means one stack for retail and online operations instead of a patchwork of local setups.
4. Jonas Groes, co-CEO of EveryMatrix, said the Denmark go-live is a “complex omnichannel deployment” and that the launch across more than 1,000 betting terminals and 230 shops shows the scale and flexibility of the platform. He also said further Merkur brands and markets are set to migrate.
5. Mathias Dahms, managing director, sports betting at Merkur Group, said the Denmark launch is an important step in creating “a consistent product and technology foundation” across Merkur’s European markets and that the group is now ready for future growth and expansion.