AI-generated Instagram ad uses Alphonso Davies’ family to push unlicensed Oxibet casino in Alberta

An Instagram campaign has used a fake arrest scene involving Canadian soccer star Alphonso Davies’ father, plus a digitally created Drake likeness, to funnel users to Oxibet, an offshore gambling site that is not licensed in Alberta. For PSPs and operators, the point is simple: regulated Alberta marketing has clear local rules, and offshore brands trying to piggyback on famous names create obvious compliance and advertising risk.

1. The ad was posted by an account called Prime Spin Zone and falsely linked Davies’ family to Oxibet. The creative showed a fabricated arrest of Davies’ father in Edmonton and claimed that cash found by police came from gambling winnings.
2. A digitally created likeness of Canadian rapper Drake also appeared in the promotion. The ad redirected users to Oxibet, described in the source as a gambling platform based in Comoros.
3. Regulated igaming in Alberta launched on July 13. As of September 17, 31 operators were registered in the province.
4. Alberta’s regulated operators are subject to advertising requirements overseen by the Alberta Gaming, Liquor and Cannabis (AGLC). Their marketing must display the Alberta iGaming Corporation logo and include responsible gambling information.
5. The province also bars athletes and other people who appeal to minors from endorsing gambling products, unless the campaign promotes responsible gambling features. Authorities have urged consumers to verify that an operator is registered before using an online gambling service, and the AGLC maintains a list of registered operators and accepts concerns about gambling advertising for review.