Imagine Live enters Belgium and the Netherlands with Gaming1

Imagine Live has secured its first operator agreement in both Belgium and the Netherlands through a partnership with Gaming1. For high-risk payment teams, the useful part is not the headline geography itself, but the fact that the rollout is being shaped around the regulatory requirements of two tightly regulated European markets.

1. The partnership covers the integration of Imagine Live’s live casino content into the Gaming1 group’s offering in Belgium and the Netherlands, with deployment to be handled in line with the applicable requirements in each jurisdiction.
2. Gaming1’s role in the deal is framed around its technological expertise and knowledge of local regulatory requirements. The two companies say they will introduce the portfolio market by market, with regulatory compliance and player protection as the main priorities.
3. The planned rollout includes live dealer games and game show formats. The scope and timing of deployment will be determined separately for each market, again according to the relevant regulatory requirements.
4. Imagine Live says it develops and produces content across its own studios in Armenia, Romania and Spain, where it now operates more than 200 tables. Since launching in 2022, the company has expanded its portfolio to 19 game types.
5. Belgium and the Netherlands are the latest additions to Imagine Live’s European expansion. The company says securing Gaming1 as its first operator partner in both countries gives it a starting point for further relationships with licensed operators across the region.

For PSPs and acquirers, the practical takeaway is straightforward: this is a regulated-market launch, not a broad cross-border distribution play. That means jurisdiction-specific onboarding, compliance checks, and product scoping, rather than a one-size-fits-all rollout.