UFC Contender Arman Tsarukyan Signs Multi-Year Ambassador Deal With Curaçao-Licensed jack.com

jack.com, the Curaçao-licensed crypto sportsbook and casino formerly known as Jackbit, has signed UFC lightweight contender Arman Tsarukyan as its first UFC athlete brand ambassador on a multi-year, multi-million-dollar deal. For operators in UFC betting and crypto sportsbook, the part that matters is simple: the platform is turning a one-off headline-grabbing payout into a longer-term marketing asset.

1. Tsarukyan will front jack.com’s marketing and content, with campaigns tied to his fight schedule and the platform’s UFC betting markets. jack.com said the partnership will also include fan activation campaigns over the coming months, with more details to be announced later.
2. Tsarukyan is an Armenian mixed martial artist who fights in the UFC lightweight division and holds a 23-3 record, including a decision win over Charles Oliveira in a lightweight No. 1 contender bout. He has spent more than a year among the division’s top title contenders and is expected to get a title shot later in 2026.
3. The existing commercial link between Tsarukyan’s camp and jack.com goes back to UFC Freedom 250 on June 14, 2026, held on the South Lawn of the White House as part of the United States’ 250th-anniversary commemorations. On site were roughly 4,300 guests, with an estimated 85,000 more at a nearby public viewing area.
4. Before that card, someone in Tsarukyan’s camp placed a $1 million bet on Justin Gaethje at jack.com at odds of roughly 5.70. Tsarukyan said this during a livestream with Deen The Great and Adrien Broner, days before Topuria, then a roughly -500 favorite, defended his title against Gaethje. Gaethje stopped him in the fourth round.
5. jack.com paid out $5.7 million on the ticket that night, and all seven fights on the card ended by finish. Dana White later said at the post-fight press conference that the wager came from someone in Tsarukyan’s circle, not Tsarukyan himself, in line with UFC rules that bar fighters from betting on their own events.

jack.com said discussions about a formal ambassador partnership with Tsarukyan’s camp began in the weeks after the payout. Tsarukyan later said he was mid-flight, without internet access, when the result came in, and that he learned Gaethje had won only after landing. He has also said he plans to buy Gaethje a new truck with part of the winnings.

A crypto sportsbook settles wagers and payouts in cryptocurrency instead of, or alongside, traditional bank transfers. For PSPs and acquiring teams, that matters because the commercial story here is not just UFC traffic; it is how a crypto-first sportsbook can use a viral payout, athlete content, and social distribution to keep the betting loop moving without relying on the usual card-only playbook.