Stake sets Drake Kick livestream for 8 August with more than $1 million in giveaways

Stake has confirmed a new Drake livestream on Kick for Saturday, 8 August at 9:00 PM ET, with more than $1 million in giveaways and a $50,000 grand prize to be awarded live. For high-risk operators, the point is not the celebrity cameo; it is the recurring proof that live-streamed, reward-led formats can still pull audience attention at scale.

1. According to Stake’s announcement on its official social media channels, the stream will run on Drake’s official Kick channel and will keep the interactive format used in previous Stake broadcasts. Viewers will compete for a share of the $1 million prize pool, with one participant set to receive $50,000 during the broadcast.
2. The event is part of Stake’s anniversary celebrations, which the operator has been running throughout the year through promotions, competitions, and special events. Stake said the upcoming Drake stream is one of its largest viewer-focused activations in the campaign so far.
3. Over the past several years, Drake’s Stake-sponsored livestreams have become recurring events on Kick, mixing live casino gameplay, audience interaction, celebrity conversations, surprise moments, and large-scale giveaways. Previous streams included cash prizes, luxury prizes, and rewards handed out live.
4. The collaboration remains one of the more visible examples of a gambling operator using a global entertainment figure as part of its marketing mix. Stake says the format is central to its strategy, combining gaming, entertainment, and creator-led content for a global audience.

The thing high-risk PSPs will notice is that this is not a one-off promo tied to a single launch. Stake is treating livestreams as a repeatable acquisition and retention channel, with a clear event date, a defined prize structure, and a social distribution layer through Kick.