BetConstruct AI adds AdVantage horse and greyhound racing platform through Podium and BetMakers partnership

BetConstruct AI has added AdVantage, a fully managed horse and greyhound racing solution, to its operator network through a new partnership with Podium and BetMakers Technology Group. For operators, the important bit is simple: one integration now covers global racing content, live streaming, fixed-odds and tote wagering, plus the rest of the plumbing that usually takes time and money to build.

1. AdVantage is being offered to BetConstruct AI’s global operator base after what the company described as an extensive review of available racing solutions. The platform gives access to premium international racing content, live streaming, and a broad range of wagering products.
2. The product supports both fixed-odds and tote betting, and also introduces Same Race Multi, which the release positions as the horse and greyhound racing equivalent of Same Game Parlays. It also includes derivative markets and exotic wagering options, which matters if you are trying to deepen racing engagement without building a bespoke stack.
3. Through a single integration, operators can deploy a fully customizable Racebook with managed trading and risk services, fixed-odds and derivative market creation, tote pool connectivity, race form, expert insights, tipping content, live streaming, and rights-holder reporting. In practice, that is the part PSPs and platform teams care about: fewer moving parts on the operator side, but a materially broader product set.
4. BetConstruct AI said the setup is powered by BetMakers’ racing and wagering technology together with Podium’s racing data and content expertise. The company said operators can launch, manage, and scale a premium racing product without the cost and operational complexity of building one in-house.
5. Operators can choose the AdVantage configuration that fits their commercial and operational requirements. BetConstruct AI joins a growing list of platform providers offering the solution, including Sportradar.

For high-risk operators, the practical takeaway is that racing is being packaged more like a managed vertical and less like a custom integration project. That can matter when you are deciding whether to open a racing line, expand into new jurisdictions, or reduce internal trading and content overhead.