Dutch iGaming demand shifts toward offshore brands as Blask tracks July 2026 market changes

The Dutch online gambling market is still growing, but the growth is not landing evenly. Blask data for the 12 months through July 2026 shows stronger demand for offshore brands, while the combined share of the leading licensed operators has slipped.

1. Blask’s reading of the Dutch market suggests a split story: overall demand is up, but a larger share of that demand is being captured by offshore activity. For PSPs, that matters because market growth alone no longer tells you where traffic and acquisition pressure are actually going.
2. The Kansspelautoriteit (Ksa), the Dutch gambling regulator, published research on 20 August 2026 on gambling behaviour among minors and young adults aged 18 to 24. It said 41% of new gambling accounts in this age group were opened by people who were 18 years old, with many of those accounts created on or soon after their birthdays.
3. The Ksa also said younger adults are aware offshore websites exist, but are more likely to identify licensed brands they have seen in advertising or through people in their social environment. The brands specifically named were TOTO, Unibet, BetCity and bet365.
4. That brand familiarity shows up in Blask’s demand data too. For August 2025 to July 2026, the four leading brands by user demand were TOTO, Unibet, BetCity and bet365, and together they accounted for 40.6% of the total Brand's Accumulated Power measure for the Dutch market.
5. The top group has changed from the previous 12-month period. Between August 2024 and July 2025, the comparable concentration was attributed to TOTO, Unibet and BetCity, while bet365 ranked eighth with a reported 5.5% share. Blask said bet365 recorded the largest positive year-on-year share movement among the current top 10 Dutch brands.

For operators and payment providers, the takeaway is not just that the Netherlands is active. It is that younger users still cluster around licensed names, while demand growth across the wider market is increasingly showing up around offshore brands.