Altenar and Pragmatic Solutions have been working together since 2023, with live operators in Brazil, Canada and Europe

Altenar says its integration with Pragmatic Solutions is already producing results across regulated markets, not just sitting there on a partner page collecting dust. For operators, the point is simple: a sportsbook and PAM (Player Account Management) stack that is already live in multiple jurisdictions is easier to deploy than a “future collaboration” that still needs a certification calendar and a prayer.

1. Altenar has worked with Pragmatic Solutions since 2023, when it became the first sportsbook platform integrated into Pragmatic Solutions’ PAM system. Since then, the combined stack has helped operators go live in Brazil, Canada, and several European countries.
2. The companies describe the setup as a scalable solution built to support performance, localisation, and growth across regulated markets. In other words, the value proposition is not just betting functionality; it is the ability to operate across different jurisdictions without rebuilding the stack each time a new market opens.
3. One of the clearest examples is DAZN BET. The operator expanded into Ontario and Alberta using Altenar’s tier-one sportsbook and a compliance-ready platform, with Alberta live on day one of the newly regulated market. That kind of launch depends on the sportsbook and platform already being integrated, certified, and operational before the market opens.
4. Another example is EstrelaBet in Brazil. The operator replaced its previous sportsbook with Altenar and went live in October 2023, with the stated goal of upgrading both its sportsbook and PAM platform ahead of the next phase of growth and to better fit the Brazilian market.
5. Altenar says EstrelaBet has since seen increased profits and improved margins while navigating the 2025 licensing regime. For operators and PSPs watching Brazil, the practical takeaway is that localisation and operational fit are not side issues; they are part of the commercial result.

For high-risk operators, the useful detail here is the geography: Brazil, Canada, Ontario, Alberta, and several European countries. When a vendor can point to live deployments in regulated markets, that matters more than a generic claim about “global reach.”