ANJL tells licensed betting operators in Brazil not to redirect their sites to the federal government page

The National Association of Games and Lotteries (ANJL) has told its members not to comply with a notice from Brazil’s Secretariat of Prizes and Bets (SPA/MF) requiring traffic from betting platforms to be redirected to brasilsembets.gov.br. For high-risk operators and their PSPs, the point is straightforward: this is not just a messaging order, it is an operational demand touching domains, DNS, cloud infrastructure, and app access.

1. ANJL described the SPA/MF notice as “absurd, electoral and illegal” and said the requirement has no basis in Provisional Measure No. 1,394. The notice was sent to companies authorized by the Ministry of Finance before the issuance of that measure in 2026, and it applies to all websites, domains, and internet applications offering fixed-odds betting.
2. According to ANJL, the federal government is trying to use private domains to promote official communications. The association argues that the measure mixes up basic public-law and private-law concepts and goes beyond administrative authority by imposing an obligation on private economic agents that is not provided for in the Provisional Measure. The SPA, for its part, cites Article 23 of the MP as the legal basis.
3. ANJL president Plínio Lemos Jorge said the logic is inconsistent: the federal government regulated the market, set strict authorization requirements, charged a R$ 30 million license fee, added taxes, and legally recognized the activity. In his view, companies that are already duly authorized cannot be treated as instruments of executive branch communications. He also said public administration is bound by the principle of legality and cannot create obligations by administrative act unless they are backed by law or a regulatory rule.
4. The notice goes beyond a simple redirect. It requires the operators themselves to implement the redirection through their domain infrastructure, cloud setup, application servers, and DNS management. It also asks them to disable subdomains, IP addresses, and APIs used by mobile apps, desktop applications, and smart TVs tied to the brands, with the stated aim of blocking access to the services altogether.
5. The SPA notice includes sanctions for the companies, their controllers, and legal representatives if they do not comply. As a fallback, it also contemplates compulsory blocking through Anatel and CGI.br. For operators, that means the issue sits at the intersection of licensing, technical control, and enforcement risk — the sort of thing that turns a policy notice into an infrastructure problem very quickly.

ANJL said the response to betting-related harm should come through supervision, prevention, consumer protection, and effective enforcement, rather than through what it sees as an administrative overreach. For licensed operators in Brazil, the immediate question is not whether the market exists — it clearly does — but how far the regulator can go in forcing private platforms to carry government messaging on top of their own traffic.