Zaymer buys 50% of BEST payment system from Fusion Factor Fintech for 587 million rubles

Zaymer Group has taken a 50% stake in BEST, the Russian payment system, from Fusion Factor Fintech Limited, the owner of JSC Qiwi, for 587 million rubles. For high-risk PSPs, the interesting part is not the corporate structure itself, but the asset mix: BEST already has cross-border rails, bank relationships, and a national-significance status from the Bank of Russia.

1. Zaymer said it acquired 50% of LLC BEST, the operator of the BEST payment system, from Fusion Factor Fintech Limited, which owns JSC Qiwi. The parties plan to develop the project on a 50/50 basis, combining investment, banking, and technology capabilities from their core assets.
2. BEST focuses on money transfers and payments in Russia and abroad. According to the company, it has the status of a nationally significant payment system from the Bank of Russia, serves more than 45 countries, and works with a partner network of more than 300 banks worldwide.
3. Zaymer’s stated goal is to build a full product line for 6 million foreign citizens living or working in Russia. Roman Makarov, CEO of PАО MKK Zaymer, said the group plans to build services on top of BEST, Euroalliance Bank, and the Qplus wallet, covering transfers, payments, banking services, and lending.
4. The deal lands in a market where cross-border retail flows are already moving. The Central Bank said cross-border transfers by individuals rose 26% year on year in the first six months of 2025, reaching $18.7 billion.
5. This is also part of a broader Qiwi unwind/rebuild story. Fusion Factor Fintech bought Russian JSC Qiwi after the parent company split its Russian and international businesses following the suspension of Nasdaq trading in 2022. Separately, Zaymer bought 100% of Euroalliance Bank in summer 2025 for 490 million rubles, and in December 2025 JSC Qiwi and Euroalliance Bank launched the Qplus e-wallet.