Abrajogo brings 40 professionals together in Brasília to discuss B2B supplier licensing in Brazil

Abrajogo held an “ABRAJOGO Talks – Portaria de Fornecedores” event on Tuesday night in Brasília to discuss how KYC providers, monitoring services, platforms, games, odds, aggregators, and lottery suppliers should be licensed in Brazil’s betting ecosystem. For PSPs and B2B vendors, the point is simple: the shape of this supplier rulebook will determine who can operate, under what standards, and how much friction gets built into the market.

1. The event took place at the Mezzanino of Le Vin Bistrô Brasília, alongside BiS SiGMA Brasília 2026, and gathered 40 professionals from the sector. Of those, 38 represented different segments, including KYC providers, monitoring services, platforms, games, virtual products, odds, aggregators, and lottery operators.
2. Public authorities, regulators, executive leaders, operators, startups, and trade associations also attended. The discussion focused on how Brazil’s betting market should be structured, with the licensing of B2B providers at the center of the conversation.
3. Witoldo Hendrich Júnior, president of Abrajogo, said the association played a role in the approval of fixed-odds betting in 2018. He also said the group was demobilized during the pandemic and now needs to resume activity to represent the full ecosystem of the industry.
4. Hendrich Júnior said the sector needs to counter misinformation in the National Congress and in society, and said he faces that challenge under “death threat.” He also referred to an episode involving deputy Luiz Carlos Hauly during a public hearing, underscoring how political friction is still part of the licensing discussion.
5. Ana Helena Pamplona outlined the association’s strategy around the Tax Reform regulation, while Ana Bárbara Costa Teixeira, Abrajogo’s director of government relations, said suppliers need to align their message to help build a provider ordinance that supports a B2B licensing system suited to the Brazilian market. Eduardo Franceschett of Safefy pushed for monitoring services to be clearly defined in the ordinance, and Victor Yuki Oda of Serasa Experian argued for service standards matched to Brazilian risk. Valter Delfraro of Oddsgate added that the first challenge is deciding which suppliers will be accredited before the industry can get into the details of each requirement.

For high-risk operators and their providers, this is the part to watch: Brazil is moving from broad legalization debates to the more operational question of who gets licensed as a supplier, what counts as a regulated B2B service, and how technical and service standards will be written into the ordinance.