Brazil’s federal betting self-exclusion tool reaches 925,000 users

Brazil’s Ministry of Finance says 925,000 people have now used the federal self-exclusion tool for online betting, up from about 700,000 in June. For PSPs and operators, the practical point is simple: the government is moving from broad licensing rules into direct controls on user access and advertising.

1. The self-exclusion tool is available through the gov.br portal and lets a bettor request a CPF block on authorized betting platforms. Once enrolled, the user cannot open new accounts and stops receiving sector advertising.
2. The blocking period can run from one month to an indefinite period, and it cannot be reversed during the chosen term. The Ministry of Finance said the tool had already been used by roughly 925,000 people as of Thursday (9/7).
3. That is a clear jump from the June figure of about 700,000 users cited by Metrópoles. In other words, the mechanism is not sitting idle as a decorative compliance feature; people are actually using it.
4. Brazil has also tightened betting advertising rules. From 17 July, all online betting ads must carry Ministry of Finance warnings: “Ministry of Fazenda warns: betting makes you lose money”; “Ministry of Fazenda warns: betting can cause addiction”; and “Ministry of Fazenda warns: betting is not an investment”.
5. The Secretariat of Prizes and Betting (SPA) of the Ministry of Finance also banned several specific ad practices, including using prize history to induce betting, using urgency language to push bettors, and using comments or narration to promote bets and encourage wagering.

For high-risk payment businesses, the combination of self-exclusion and ad restrictions matters because it shows Brazil is building a tighter operating perimeter around the sector: who can sign up, who can be marketed to, and what kind of promotional funnel is allowed in the first place.