Lemon and Pomelo launch the Visa Lemon Card in Brazil with cashback in digital dollars

Lemon has expanded its card offering into Brazil with the Visa Lemon Card powered by Pomelo, after already using Pomelo’s infrastructure in Peru and Colombia. For high-risk payment teams, the point is simple: one issuer stack now supports three markets, which is exactly the kind of setup that cuts down on country-by-country integration work.

1. In Brazil, the Visa Lemon Card lets users pay in reais and receive cashback in digital dollars (stablecoins). Lemon is positioning the card as a way to let wallet users spend their crypto-linked balance in everyday commerce, both offline and online.
2. The cashback economics are explicit: 0.5% on purchases made in fiat currency and 1% on purchases made with digital dollars or cryptoassets. That matters because the reward is paid in digital dollars, not in local loyalty points or fiat credits.
3. According to the company, Lemon already operates in Peru and Colombia using Pomelo’s technology. With Brazil added, Lemon says it now relies on a single issuance infrastructure across the three markets, instead of negotiating and integrating different issuing partners in each country.
4. Pomelo’s tokenization technology also makes the card usable in digital wallets such as Apple Pay and Google Pay. In practice, that extends the card beyond a physical plastic-to-terminal model and into the wallet rails users already have on their phones.
5. Lemon describes itself as one of the best-known cryptoasset wallets in Latin America, aimed at people between 18 and 35 who want an alternative to traditional wallets and keep funds available 24/7. The company says cryptoassets serve as the infrastructure that lets users do more with their money.

Brazil is one of the region’s more relevant and dynamic cryptoasset ecosystems, which is why launches there tend to matter beyond the local market. For PSPs and issuers, the useful detail here is not the branding, but the operating model: one regional partner, one issuance stack, three countries.