Série A clubs get about 7% of their revenue from betting sponsors, with no deal above 13% of any club budget

A GLOBO review of Brasileirão club budgets shows that betting money is still important in Brazil’s top flight, but not in the way a panic headline suggests. Thirteen of the 20 Série A clubs have betting brands as master shirt sponsors, yet no single contract accounts for more than 13% of any club’s budget, and betting sponsorships make up about 7% of first-division revenues.

1. The total amount injected by betting companies into Série A in 2026 is about R$ 1.1 billion, the same level seen last season. In practice, that means the sector remains one of the main sponsors in Brazilian football, but not the only source of money keeping club budgets afloat.
2. The GLOBO calculation compared each club’s gross revenue in its 2025 budget with the fixed amount paid under the betting sponsorship deal, excluding contract bonuses. That matters because the headline number in a sponsorship contract can look larger than the actual budget exposure once you strip out performance clauses.
3. Flamengo is the most dependent club in the sample, but it also has the largest betting deal in Brazilian football history: Betano pays R$ 268.5 million per season. Even so, Flamengo’s 2025 gross revenue of R$ 2.08 billion means the deal represents 12.85% of its budget, not a life-support system.
4. Corinthians and São Paulo are the only other clubs above the 10% mark. Corinthians gets R$ 103 million a year from Esportes da Sorte, which equals 10.6% of its R$ 971.1 million gross revenue, while São Paulo gets R$ 113 million a year from Superbet, equal to 10.5% of its R$ 1.074 billion budget.
5. At the other end, Palmeiras shows how a large club can have a major betting sponsor without being especially dependent on it. Sportingbet pays R$ 100 million a year, but that is only 5.6% of Palmeiras’ R$ 1.78 billion gross revenue in 2025.

For PSPs, acquirers, and banks touching sports sponsorship flows, the useful takeaway is simple: betting remains deeply embedded in Brazilian football, but club-level dependence is uneven. The market is concentrated enough that any regulatory or tax shift would hit sponsorship budgets, yet most individual clubs are not living off a single betting contract alone.