Plannatech brings Yaspa Pay-by-Bank to Betcris and Prime Sports across four US states
Plannatech has announced a partnership with Yaspa to add pay-by-bank payments to its Betcris and Prime Sports sportsbook brands in the United States. For operators running across multiple regulated states, the point is not just another deposit method; it is a way to combine bank-based payments with customer verification and transaction data.
- The rollout will cover Betcris in Arizona and Prime Sports in Ohio, New Jersey and Kentucky. The agreement is aimed at giving eligible customers additional ways to deposit funds and receive withdrawals directly through their bank accounts.
- According to the announcement, Yaspa’s offering will include Guaranteed ACH deposits and instant withdrawals. Yaspa’s Pay by Bank technology lets customers initiate transactions through their bank accounts rather than relying only on cards or other conventional funding methods.
- Plannatech said the integration is meant to support two sportsbook brands across four US states while accommodating the requirements of different markets. In practice, that kind of multi-state setup matters because payment operations have to stay aligned with local licensing and eligibility conditions without turning the checkout into a patchwork.
- Adam Bjorn, CEO of Plannatech, said the company saw value in Yaspa’s ability to combine payments with “actionable data insights” that could help it better understand player behavior across its portfolio. He said the partner also needed to support that complexity while giving Plannatech greater visibility into the customer journey.
- Yaspa describes its “Intelligent Payments” package as a combination of bank-based payment processing, verified customer data and transaction insights. The companies have not specified a public launch date for the integration or provided a detailed implementation timetable.
For sportsbook operators, the relevant detail here is the combination of payment rails and data. A payment method that can also surface verified customer information and transaction insights is not just a cashier upgrade; it becomes part of how the operator manages deposits, withdrawals and customer operations across several regulated markets.
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