Kaizen Gaming backs Brazil’s betting regulation and keeps jobs protected until Congress votes on MP 1.394/2026
Kaizen Gaming, the operator behind Betano, has published one of the more detailed statements from a major sportsbook since Brazil issued Medida Provisória nº 1.394/2026 on 25 September. The message is outwardly supportive of regulation, but the fine print matters: the company says Brazilian jobs are protected only until the congressional process on the MP ends.
- Kaizen Gaming posted its position on Monday (12) on its corporate LinkedIn page, arguing that the betting ban affects more than sportsbooks. The company said the measure also hits small and medium-sized businesses in technology, telecom, media, services, and education, as well as the sports economy, “affecting thousands of people.”
- The statement lines up with work from the Associação Nacional de Jogos e Loterias (ANJL) and the Instituto Brasileiro Jogo Legal (IBJR), which mapped the MP’s impact across a base of around 15,000 workers in the sector.
- The company’s core line is that the prohibition is not final. Kaizen said it believes “in the Rule of Law, in Brazil’s institutions and in dialogue,” and expects the country to preserve the progress made under regulation rather than roll it back. It also said it is fully complying with the law and will honor its existing social investment commitments.
- In defending the regulated model, Kaizen pointed to a market that is less than two years old and has already introduced self-exclusion, betting limits, and protections for Bolsa Família beneficiaries. The company also said sector tax revenue reached about R$ 7.3 billion in the first half of 2026, with a projection of approximately R$ 15 billion for the full year.
- That revenue figure is the company’s own and appears to include not only the contribution on GGR paid to legal beneficiaries, but also federal taxes paid by operators such as IRPJ, CSLL and PIS/Cofins. For comparison, official Finance Ministry data obtained by BNLData via LAI put GGR at R$ 20.07 billion in the same period.
- The closing argument is the one the sector has repeated since 25 September: banning betting does not erase demand, it pushes players toward illegal operators with no protection and no tax contribution. Kaizen sums it up in the line: “Prohibition is not protection.”
The part that matters most for operators and PSPs is the employment guarantee. Kaizen told staff their jobs in Brazil are secure “until the end of the process before the National Congress,” meaning until the MP is validated or rejected. That is a temporary commitment, not a promise to keep the market open under any outcome. The constitutional timeline for the congressional process can run up to 120 days, excluding the parliamentary recess.
Weekly high-risk digest
Regulation, sanctions and payment news across your verticals — once a week, free.
Please check your inbox and click the link to confirm your subscription.
Please enter a valid email address!