Betable adds Delasport sportsbook tech to its platform, with eight brands already live
Betable has partnered with Delasport to plug sportsbook capability into its modular iGaming platform, and the integration is already live across eight brands. For operators, the practical point is simple: one core stack for casino, PAM, CRM, payments, compliance and operations, plus a sportsbook that can be launched without stitching together separate systems.
- Betable says the Delasport sportsbook is now integrated into its platform, giving operators a localised betting product alongside Betable’s existing casino, player account management, CRM, payments, compliance and operational tools.
- The partnership is aimed at sportsbook-led and multi-vertical operators that want to scale across regulated international markets without forcing players through fragmented journeys or rebuilding their platform for each brand.
- A key part of the setup is Delasport’s embedded horse racing product. It sits natively inside the sportsbook rather than sending players to a separate third-party experience, with one journey across the wallet, bet slip and player account.
- Delasport also brings sports coverage, in-play features, personalised recommendations, real-time engagement tools, risk management and proprietary betting features. Betable is positioning that mix as a faster route to market for brands that want to expand internationally while keeping the underlying platform intact.
- Both CEOs framed the deal as a growth move. Warren Jacobs, CEO of Betable, said sportsbook is an important part of Betable’s growth strategy and noted the local relevance required for markets such as the UK. Oren Cohen Shwartz, CEO of Delasport, said the eight live brands show the scalability of the combined proposition and that the partnership supports sportsbook growth in the UK and beyond.
For PSPs and acquiring teams, the part worth watching is not the marketing language but the operating model: Betable is selling a single core platform with configurable integrations, which is usually the shape operators prefer when they want to add markets, brands or verticals without multiplying infrastructure headaches.
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