Kambi signs multi-year sportsbook deal with Pure Casino Entertainment in Alberta ahead of July 13, 2026 online launch

Kambi Group has signed a multi-year agreement to supply its Turnkey Sportsbook to Pure Casino Entertainment, covering retail sports betting across the operator’s Alberta properties and online betting under PureCasino.ca once the regulated market opens on July 13, 2026. For high-risk operators, the notable bit is the combo of retail rollout, online launch timing, and a provincial footprint that can still expand.

1. Kambi will power both online and retail sports betting for Pure Casino Entertainment throughout Alberta under the new partnership. The deal is multi-channel, so it covers the operator’s casino floor ambitions as well as its digital betting plans.
2. The retail rollout is set to span multiple properties in Calgary, Edmonton and Lethbridge. Kambi said the agreement also leaves room to expand to additional properties across the province after Pure Casino Entertainment’s parent company, Indigenous Gaming Partners, recently acquired three casino locations.
3. Pure Casino Entertainment plans to launch online sports betting under its PureCasino.ca brand when Alberta’s regulated market opens on July 13, 2026. That gives the operator a fixed regulatory date to work toward, rather than the usual hand-waving around “market opening soon.”
4. Pure Casino Entertainment said it chose Kambi for the quality of its end-to-end sports betting solution, its global network, trading capabilities and player engagement features, plus its track record in land-based sports betting. Brad Belhouse, CEO of Pure Casino Entertainment, added that regulatory certainty was a key requirement as the company prepared for Alberta’s regulated online market.

For PSPs, acquirers and banks watching Alberta, the useful signal is that a major casino operator is treating online and on-property sportsbook as one commercial and compliance project, not two separate ones. That usually means the payments stack has to behave consistently across channels, brands and locations from day one.