BETBY expands in Poland with Lebull partnership and managed sportsbook services

BETBY has deepened its regulated-market push in Poland through a partnership with Lebull, a tier 1 B2C betting brand. For high-risk operators and PSPs, the detail that matters is not just the logo swap: Lebull keeps its current frontend while plugging BETBY’s sportsbook, trading, and managed services into the back end.

1. Under the deal, BETBY will provide Lebull with its sportsbook technology, betting content, advanced features, and a full managed services offering. The setup is modular, so the operator can preserve its existing interface and user journey while integrating BETBY behind the scenes.
2. BETBY says the integration gives Lebull access to broad sportsbook coverage, custom markets for practically any event, and support from BETBY’s in-house trading team. In practice, that means the operator can react faster to player demand and local preferences without rebuilding the front end.
3. Lebull will also get access to Betby Games, BETBY’s esports offering with more than 40 titles, including pioneering concepts and localized games built for specific audiences. BETBY is positioning that content as a way to fill off-peak hours and seasonal gaps with 24/7 betting inventory.
4. For BETBY, the agreement strengthens its presence in Poland and adds another partner to its network as it continues expanding in regulated markets. The company said the deal shows it can support operators through different integration models rather than forcing a one-size-fits-all approach.
5. Stefanos Karakidis, Business Development Director at BETBY, said the partnership is a significant milestone and highlighted the value of the managed trading component, including a dedicated trading team, 24/7 risk management, AI-driven solutions, and operational experience. The source text cuts off mid-quote, but the core message is clear: BETBY is selling sportsbook infrastructure plus day-to-day trading support, not just software.