EGBA members’ online gaming revenue rose 34% in 2025 as RTP fell to 93.4%

European Gaming and Betting Association (EGBA) members posted €18 billion in combined online GGR in 2025, with active customer accounts rising to 43.8 million. For PSPs and acquirers serving betting and casino, the useful signal is not just growth: the mix, margin, and licence footprint keep expanding at the same time.

1. EGBA said its members accounted for approximately 30% of European online gross gaming revenue (GGR) in 2025, according to the association’s 2026 Annual Activity Report 2026. The member list now includes Bet365, Entain, Betsson Group, Evoke, FDJ United, Flutter, LeoVegas, Super Technologies and Tipico.
2. Collectively, members held 401 online licences across 22 jurisdictions, up 25% from 321 licences in 2024. That is the kind of spread that matters operationally: more licences usually means more compliance work, more local payment constraints, and more places where a PSP has to make the routing and onboarding decisions correctly.
3. Aggregated online GGR reached €18 billion ($20.6 billion), up 34% year-on-year, while stakes totalled €275.3 billion, up 28%. Customer winnings rose 27% to €257.3 billion. Within the revenue mix, casino games accounted for 48% of GGR, sports betting 46%, poker 3%, and other categories 3%.
4. Sports betting was the fastest-growing vertical by GGR, rising 49% to €8.2 billion, while casino grew 23% to €8.6 billion. Pre-match betting made up 63% of sports GGR, with in-play betting at 37%.
5. The return to player rate (RTP) fell to 93.4% in 2025 from 93.7% in 2024, extending a decline that has run since 2021. That pushed operating margin up to 6.6% from 6.3%. The report says operators have used lower RTP to offset higher gambling taxes and other margin pressure, including deposit and stake limits.

For payments teams, the pattern is straightforward enough: the sector is growing, but so is the pressure on margins, which tends to make operators more selective about payment costs, approval rates, and local compliance overhead. EGBA also said it launched a Responsible Influencer Marketing Pledge with the European Advertising Standards Alliance (EASA) in October 2025, calling for stricter age-gating, clearer paid partnership disclosures, and limits on content appealing to minors.