Espírito Santo consumer body notifies Neymar, Vinicius Junior and Galvão Bueno over betting ads

The Centro Integrado de Defesa do Consumidor do Espírito Santo (Cindec) has given athletes, presenters and influencers 10 business days to respond over their promotion of betting companies. For PSPs and operators, the point is simple: this is another reminder that ad deals are now being reviewed not just for reach, but for consumer-protection risk.

1. On Monday, 14/9, Cindec notified Neymar, Vinicius Junior, Galvão Bueno and Casimiro Miguel of CazéTV, along with Ronaldo Fenômeno, Vanderlei Luxemburgo, Luciano Huck, Adriane Galisteu and Léo Santana. The body is linked to the Espírito Santo Public Prosecutor’s Office.
2. Cindec recommends that those notified re-evaluate their contracts with betting companies and, in some cases, request termination. The notice warns about the “social, economic, sanitary and legal risks” tied to advertising betting sites.
3. The 63-page document asks for an “immediate, careful and documented re-evaluation” of any advertising, promotion, affiliation or sponsorship agreements with betting platforms. It says suspension or termination is recommended when the platform does not provide requested information, pays the promoter based on bettors’ losses, targets vulnerable audiences, or lacks mechanisms to prevent problem gambling.
4. The contract should be kept only if the sponsoring bet formally proves its regular status, the effectiveness of its consumer-protection policies, and compliance with the law. The notified parties have 10 business days to reply, confirming whether the ad contract will continue and whether the ads comply with legal rules.
5. Cindec is a permanent collegiate body made up of representatives from the Espírito Santo Public Prosecutor’s Office, Procon-ES, the Specialized Consumer Defense Police Unit, the State Public Defender’s Office and the State Attorney General’s Office. The notice says it is preventive and informational and does not, at this stage, declare any specific campaign illegal.

Neymar is a global ambassador for Blaze. Vinicius Junior is the main face of Betnacional, the same company that sponsors Galvão Bueno. CazéTV, led by Casimiro Miguel, had already been investigated by the Public Prosecutor’s Office over abusive advertising during the World Cup and had to change its ad format during broadcasts.