EvenBet Gaming Rebrands as Evenbeter After Securing Danish and Swedish Licenses

EvenBet Gaming has changed its name to Evenbeter, with the company tying the rebrand to its Nordic expansion and broader commercial push. For PSPs and partners, the useful part is not the new logo — it is that the firm now has licenses from both the Danish Gambling Authority and Swedish Gambling Authority, which puts it into two of Europe’s tougher regulated markets.

1. Evenbeter says the move is an evolution rather than a reset. CEO Dmitry Starostenkov framed the transition from EvenBet Gaming to Evenbeter as a reflection of how the company’s technology, product portfolio, and development process have expanded over time.
2. The company says poker remains central to its business, but the rebrand also comes with a more customer-focused operating model and a new Customer Success function. In practical terms, the pitch is that product development should be closer to partner operator needs rather than just technology output.
3. Evenbeter expects to keep offering turnkey casino and game aggregation solutions, while also expanding into products such as One Click Poker Games. The company’s One Click Poker portfolio, launched in July, was designed to remove complex lobbies, tournaments, and long onboarding flows, and to make the product “as intuitive as slots.”
4. On the licensing side, Evenbeter recently secured approvals from the Danish Gambling Authority and Swedish Gambling Authority. That matters because both jurisdictions are among Europe’s more demanding regulated markets, and getting in there is usually a better signal for PSPs and acquiring partners than a polished brand deck.
5. The company says it now powers more than 200 projects across 41 countries and reaches a combined player base of 48 million players. It is also pitching simplified management tools and reduced fraud risk alongside the new poker offer, which is the kind of language operator finance and payments teams tend to care about for obvious reasons.

For high-risk payment providers, the operational takeaway is straightforward: Evenbeter is presenting itself as a scaled, regulated supplier with a poker-first product line, Nordic licenses, and a broader casino and aggregation stack. That combination usually matters when deciding whether a merchant is worth boarding, how much monitoring to apply, and which regions are actually in scope.