Fernando Mora says Playradar is tying igaming more closely to sports data, with four themed titles and expansion plans across Latin America, Spain and Portugal

Fernando Mora, Sales Executive Lead for Playradar in Latin America, Portugal and Spain, says the 2026 World Cup pushed bettors toward more dynamic, personalised formats rather than standard casino play. For PSPs and operators in high-risk verticals, the practical point is simple: content, data and real-time engagement are becoming part of the product stack, not just add-ons.

1. The 2026 World Cup is the reference point Mora uses for a broader shift in igaming. In his view, bettor expectations have moved beyond traditional casino offerings and now centre on “more intuitive, dynamic experiences” built around continuous engagement.
2. Playradar responded by launching four themed titles inspired by football. Mora says these combine interactive mechanics, progression and data to reward decision-making throughout the player journey, which is the sort of product design operators now have to think about if they want sports-led engagement rather than static gameplay.
3. He frames the market as a convergence of sports passion and digital entertainment. The important bit for operators is his emphasis on live competitions and official data as the foundation for immersive products, with innovation increasingly focused on integrated experiences that mirror how fans already consume sports.
4. On wagering trends, Mora says operators need to move beyond traditional formats and adapt to a fundamental shift in player expectations. He singles out younger generations as expecting highly personalised, interactive and sports-connected experiences.
5. Mora also says Playradar is planning expansion across Latin America, Spain and Portugal, building on Sportradar’s expertise in sports data and applying it to the igaming space. He also points to Sportradar’s partnerships with Kalshi and Polymarket as part of the wider conversation around prediction markets.