Anderson Neiff promotes Betaya after Brazil bans betting ads, with 12 million Instagram followers

Singer Anderson Neiff promoted the online betting platform Betaya on Thursday, October 22, even though Brazil’s federal government banned betting advertising in September 2026. For PSPs and operators, the relevant point is simple: the platform is still live, still accepting registrations, and the ad ban now sits inside a broader enforcement and litigation mess.

1. Neiff, who has 12 million followers on Instagram, promoted Betaya on social media on Thursday, October 22. The post came about a month after the federal government prohibited betting ads in Brazil.
2. The move conflicts with Provisional Measure 1,394 of 2026, signed by President Luiz Inácio Lula da Silva on September 25. The measure bans the exploration, offering, intermediation, and advertising of fixed-odds betting in Brazil, including online games.
3. Poder360, which first reported the case, verified that Betaya remains online and continues to accept new registrations for online betting. In other words, the site is still operating on the user-acquisition side even as the ad rules tighten.
4. Brazil’s authorities have already blocked more than 13,000 websites, including 188 that had authorization to operate in the country. Because the measure is provisional, it still needs to be reviewed by the National Congress.
5. Companies in the sector are challenging the measure at the Supreme Federal Court, and Minister Luiz Fux is expected to rule on the case after the second round of elections. Neiff has also previously promoted unlicensed betting platforms; in August 2025, he posted stories advertising a platform that was not on the Ministry of Finance’s list of authorized operators, and those posts were removed the next day.

There is also a political backdrop here: on the same day as that August 2025 promotion, Neiff attended a meeting with Lula during the president’s visit to Pernambuco, alongside artists from Recife’s brega scene. For high-risk operators, the practical takeaway is that Brazil’s betting market is not just about licensing and payment routing; it is now being shaped by ad restrictions, platform takedowns, and public scrutiny of influencer-driven acquisition.