Denmark’s iGaming market heads into 2027 reforms as online casino becomes the biggest segment

Denmark is moving into a new regulatory phase: Bill L 37, proposed in October 2026, could change advertising rules, affiliate arrangements, and how unlicensed operators are supervised from 2027. For PSPs, acquirers, and high-risk merchants, the useful part is not the politics but the timetable: if the bill passes, the industry gets staged implementation dates instead of an overnight reset.

1. According to the Danish Gambling Authority (DGA), known locally as Spillemyndigheden, online casino generated DKK 4.309 billion (€576.5 million) in gross gaming revenue (GGR) in 2025, making it Denmark’s largest gaming category for the first time. State-monopoly lotteries, including Lotto, class lotteries and scratch cards, generated DKK 3.492 billion (€467.2 million).
2. The market is already heavily digital. The DGA’s The Gambling Market in Numbers 2025, published on June 29th, 2026, says 73% of all gaming activity took place on computers or mobile devices in 2025, up from 70% in 2024. For payment providers, that is the sort of number that tells you where the volume lives, and where compliance friction will show up first.
3. The broader market recovered in 2024, when total GGR reached DKK 11 billion (€1.47 billion), compared with DKK 10.4 billion (€1.39 billion) in 2023, according to the DGA’s annual report. Over the same period, online casino grew from DKK 3.119 billion (€417.3 million) to DKK 3.529 billion (€472.2 million), while betting revenue remained broadly stable at approximately DKK 2.2 billion (€294.3 million).
4. Monthly data suggests the market kept moving in 2026. The DGA reported that total gaming spend in July 2026 rose 17.2% year on year, with online casino revenue up 22% and betting up 21.3%. That is a monthly snapshot, not a full-year forecast, but it does show continued activity heading into the next regulatory cycle.
5. Denmark’s framework has been in place since the partial liberalization of 2012, when online casinos and betting were opened to licensed private operators while lotteries stayed largely under a state-controlled model. The DGA supervises licensing, compliance and market oversight, and Bill L 37 would be the next test of how far Denmark wants competition to run alongside tighter standards for advertising, consumer protection and responsible play.

For operators and their payment stacks, the practical takeaway is simple: Denmark is not a frontier market, but it is not static either. A mature licensing regime plus a legislative package that may tighten marketing and supervision is exactly the kind of setup where PSPs need to watch merchant onboarding, affiliate exposure, and the treatment of unlicensed activity with unusual care.