AI-Generated Ad Using Alphonso Davies’ Family Pushes Unlicensed Alberta Casino Oxibet

An AI-made gambling ad featuring a fake version of Alphonso Davies’ family is being used to funnel users toward Oxibet, an online gambling operator based in Comoros with no licence in Alberta. For PSPs and operators, the point is simple: Alberta now has a regulated market, and fake celebrity endorsements are being used to steer traffic around it.

1. An Instagram advertisement posted by an account called Prime Spin Zone falsely showed Davies’ father being arrested by police in Edmonton, then displayed a pile of cash and suggested it came from gambling, according to the Edmonton Journal. The ad later showed a digitally created version of Davies’ father urging viewers to use the same casino.
2. A deepfake of Canadian rapper Drake was also reportedly used to add credibility to the promotion. The mechanics matter here: this is no longer just stolen photos or reused logos, but video and audio designed to look like real endorsements.
3. Clicking the promotion redirected users to Oxibet, which does not have a licence to operate in Alberta’s regulated iGaming market. Alberta launched that market on July 13, and latest reports say there are now 31 registered iGaming operators in the province.
4. Licensed operators in Alberta must follow advertising rules that require all marketing material to include the Alberta iGaming Corporation logo. The rules also restrict the use of athletes in gambling promotions: professional athletes cannot directly promote gambling products, though they can take part in responsible gambling and player protection campaigns.
5. Davies’ agent, Nedal Huoseh, said the Davies family has nothing to do with gambling and said he plans to go after the people who created the material. Alberta Gaming, Liquor and Cannabis has also warned residents to make sure an operator is authorized before using its services.

The broader issue is not limited to this one ad. Canadian gambling regulators and industry groups have repeatedly flagged fake casino promotions using the identities of celebrities, gambling companies and physical casinos. AI just makes the fraud look more like a live endorsement, which is exactly the kind of thing compliance teams and payment partners need to watch for when traffic starts coming from offshore brands with no local licence.