Brazil’s licensed betting market lost 74% of users in less than a week, Blask data show

Brazil’s licensed betting sites emptied out almost immediately after President Lula signed Provisional Measure 1,394, with traffic and brand searches collapsing before operators were even fully taken offline. For PSPs and acquirers, the key point is simple: when a regulated channel is shut this fast, demand does not disappear — it moves, pauses, or reroutes offshore.

1. Blask’s behavioral panel showed that by Thursday, October 1, during the first week after Provisional Measure 1,394 was published, the share of Brazilian panel participants visiting a licensed .bet.br site was 74% below normal.
2. Unlicensed sites did not see the same collapse. In that same week, their reach never moved more than 11% away from normal in either direction, while licensed sites saw deposits stop on Friday, September 25.
3. By Saturday, page events per licensed visitor fell 41%: users were coming in to withdraw, not to place bets. By Thursday, October 1, searches for licensed brands were down 83%, which is usually what a shutdown looks like when the money flow stops before the query flow catches up.
4. Demand did not vanish. It became less visible. Blask said 57% of Brazilian bettors had already visited an unlicensed site in the 90 days before the ban. Offshore brands lost only 7% to 17% of brand search volume, lifting their share of searches in Brazil from 4% to 16%.
5. One name stands out: 1win ran at 3.5 to 4.9 times its September average, reached 722 panel participants, and a new mirror domain went from zero to 505 in one week. Most users from the legal market, however, simply stopped for now, and Blask says it has not yet identified a sudden spike in traffic to unlicensed sites.

Blask compares Brazil with India after India’s ban in August 2025. In that case, domestic sites lost 73% of reach in three months, while 63% of players were still betting, almost all on offshore sites. Blask expects Brazil to follow the same pattern, and faster, because Brazil bans sports betting and casino products that offshore operators already offer under familiar brands. That is an inference from India, not a measurement of Brazil.

The figures come from Blask’s full report on Brazil’s betting ban, which includes the panel analysis, methodology, and sources.