Schoolchildren Are Buying Mellstroy Notebooks for 500 Rubles, and the Casino Streamer Is Now on Back-to-School Stationery

Videos of notebooks with Mellstroy’s face on the cover have gone viral, and parents say children aged 7-10 are asking for them by name. For high-risk operators, the point is not the stationery itself; it is the mechanics of brand exposure and early gambling-adjacent familiarity.

1. Parents say the notebooks cost from 500 rubles each, with some versions reaching 2,000. The covers show Mellstroy in different costumes — as Pushkin, an ancient Roman, and a biologist with a magnifying glass.
2. The source says some parents give in, especially if they do not recognize Mellstroy and assume this is just a nostalgia-style celebrity notebook, like the Britney Spears and Christina Aguilera notebooks they remember from childhood.
3. The article frames Mellstroy as a casino streamer whose content is associated with gambling promotion, casino streams, alcohol-heavy party imagery, call girls, and drugs. The concern, as written in the source, is that a child who starts at 7-10 years old may later move from the notebook to watching streams to playing casino games.
4. The text also says that criminal investigations and attempts to go after Burim have produced no result, and argues that only a legal ban on casino advertising and large fines would stop minors from being drawn into gambling early.

For PSPs, acquirers, and banks, the practical takeaway is simple: gambling-adjacent influencer branding does not stay online. It can move into physical merchandise, and once it does, the funnel is no longer just media buying and affiliate traffic — it becomes a mainstream consumer product problem.