Kambi rolled out AI trading across its MLB product for the 2026 season, cutting bet rejections by 30%

Kambi completed the full deployment of its AI trading system across its MLB offering for the 2026 campaign. For sportsbook operators, the point is not the buzzword; it is the mechanics: fewer rejected bets, faster acceptance, and more time with live markets open.

1. Kambi said its AI capabilities, already live in football, ice hockey, and tennis, combine machine learning with more than 15 years of proprietary pricing data and network intelligence. The system processes more than 1.500 billion bets a year across more than 70 partner operators, and uses that flow to keep market availability and odds accuracy adjusting in real time.
2. In MLB live betting, where the pace between pitches makes trading more difficult than in many other sports, Kambi reported three specific performance gains from the AI rollout: a 30% reduction in bet rejections, instant bet acceptance through dynamic delay algorithms, and a 9% increase in market availability.
3. The instant-acceptance setup works by adjusting live acceptance waits in real time for each individual bet. In some cases, that means a zero-second countdown, which is a cleaner user experience on the front end and less friction when operators want to keep handle moving during the game.
4. Kambi’s pitch to its partners is straightforward: automate pricing and risk management, and you can support higher margins without making the betting experience worse. In other words, the AI is doing the boring but valuable part of sportsbook operations — keeping liquidity moving, keeping live markets open longer, and reducing the number of bets that get kicked back.

The rollout matters because MLB live betting is one of those products where small operational changes show up immediately in conversion, acceptance, and market uptime. For PSPs, acquirers, and risk teams around sportsbook clients, that is the part worth watching: not whether AI sounds modern, but whether it measurably reduces friction in a high-frequency betting flow.