SOFTSWISS Prediction Markets wins Industry Innovator at SiGMA North America 2026 in Mexico City

SOFTSWISS has taken the Industry Innovator award for its Prediction Markets platform at SiGMA North America 2026, with the product still early in its rollout and already being positioned for regulated markets. For operators and PSPs, the point is simple: the company is trying to turn event-based betting into something that can sit inside an existing sportsbook stack, not as a side project.

1. The platform was launched in April 2026 and is built to let operators add event-based betting to their existing offering. It uses a fixed-odds model and can be deployed either as a standalone project or integrated into a sportsbook through API or iFrame.
2. SOFTSWISS says Prediction Markets had already won Best Next-Gen Betting Product at the SiGMA Asia Awards 2026 less than two months after launch. Since then, the pipeline has passed 50 active projects, and the product now covers more than 10 event categories.
3. For implementation, the timeline is short by industry standards: existing SOFTSWISS partners can launch in two to three days, while new operators can go live in approximately three weeks. The company also says its risk team can manage markets for operators that do not have an in-house trading function.
4. Alexander Kamenetskyi, Head of Operations at SOFTSWISS Sportsbook, said the product was designed to make a new category practical for operators and to work reliably inside an existing business setup. He tied the award to SOFTSWISS’ push in regulated markets and to its work supporting operators as they expand there.
5. The product is also meant to open up audiences that do not usually interact with traditional sports betting. SOFTSWISS says it covers topics including politics, economics, technology, and culture, giving operators a way to add a new entry point without changing the basic operational model they already know.

Mexico has become an important part of SOFTSWISS’ regional growth plans. The company says it already supports licensed gaming brands in the country with a compliant iGaming setup plus 24/7 technical and customer support, so its presence at SiGMA North America 2026 is doing more than collecting a trophy photo.