Super Group lifts full-year guidance after record H1 revenue and signs Manchester United deal for Betway

Super Group has raised its full-year outlook after posting record second-quarter and first-half numbers, with Betway doing the heavy lifting ahead of the FIFA World Cup. For high-risk operators, the more interesting detail is not just the topline beat: it is where the revenue is coming from, how fast regulated markets are being stitched together, and how sponsorship spend is being repositioned under the Premier League’s betting rules.

1. The NYSE-listed operator reported H1 profit of $208m, up from $56m a year earlier, while adjusted EBITDA rose from $268m to $356m. Total Q2 revenue increased 18 per cent year-on-year to $684m, and the company said the quarter delivered all-time highs in revenue, adjusted EBITDA, deposits and wagering.
2. Africa remained Super Group’s strongest region. H1 sportsbook revenue in Africa rose from $138m to $186m, while igaming revenue climbed from $290m to $391m. The company said this reflects its strategic prioritisation of the continent.
3. North America was the group’s second-largest contributor with $395m in H1 revenue, now largely from Canada after last year’s withdrawal from the US market. Q2 revenue in the region slipped slightly from $204m to $200m.
4. CEO Neal Menashe said Super Group expects to move all Alberta operations into the province’s new regulated online gambling market by the October deadline. Alberta’s framework required operators that had been active in the grey market to stop unregulated operations when the regulated market launched on July 13, although Alberta Gaming, Liquor & Cannabis allowed eligible operators to request extensions of up to three months until October 13.
5. Following the stronger first half, Super Group lifted full-year guidance: revenue expectations moved from $2.55bn to $2.6bn, and adjusted EBITDA guidance rose from $680m to $710m. Separately, Betway signed a multi-year sponsorship deal with Manchester United starting with the 2026/27 season, with branding to appear on training kits and matchday exposure at Old Trafford and the Progress with Unity Stadium. The deal is structured around the Premier League’s ban on front-of-shirt betting sponsorships.

One practical takeaway for PSPs: Super Group is still balancing three things at once — regulated-market migration, brand-by-brand customer retention, and sponsorship compliance. That combination tends to matter more than headline revenue when acquirers and banks decide how much exposure they want to a gaming merchant.