Brazil’s regulated betting market needs tougher enforcement and clearer consumer information, Ana Gaming Brasil says

Ana Gaming Brasil is making a straightforward case: if Brazil wants a regulated online betting and gaming market that actually works, it needs consistent enforcement, fair competition, and better consumer information. For PSPs, acquirers, and banks watching this vertical, the message is that regulation only matters when the rules apply to everyone, not just the licensed operators.

1. In the first year of Brazil’s regulated market, coordinated action by the Secretaria de Prêmios e Apostas of the Ministry of Finance and Agência Nacional de Telecomunicações led to the blocking of more than 25,000 unauthorized websites in the country. Ana Gaming Brasil says this helps protect consumers and narrow the gap between compliant businesses and offshore-style operations outside the regulated environment.
2. Marco Tulio Oliveira, CEO of Ana Gaming Brasil, said authorized operators are subject to regulatory, tax, and compliance obligations, plus controls tied to security and user protection. His point is the familiar one in high-risk payments: if some players bear those costs and others do not, the market stops being a level field pretty quickly.
3. The company says enforcement has to be continuous, not a one-off cleanup. Blocking a domain is useful, but new domains appear and operations migrate, so regulators need permanent monitoring if they want the rules to keep working in practice.
4. Ana Gaming Brasil also flags consumer education as a core part of the market’s consolidation. As the regulated market expands, users need to know which platforms are authorized and which tools exist for responsible play; the company says clearer information matters alongside enforcement, not after it.
5. The underlying issue for licensed operators is competition. According to Oliveira, there is no balanced competition when companies that follow the rules compete against operations that sit outside them, because the compliant side carries the operational costs, internal controls, and consumer-protection mechanisms set by Brazilian regulation.