SOFTSWISS Prediction Markets Wins Industry Innovator at SiGMA North America 2026 in Mexico City

SOFTSWISS picked up the Industry Innovator award for its Prediction Markets Platform at SiGMA North America 2026 in Mexico City. For operators in regulated markets, the useful part is not the trophy; it is that the product is already moving from launch into a deployable setup with API, iFrame, and managed trading support.

1. The SOFTSWISS Prediction Markets platform launched in April 2026 and is designed to let operators add event-based wagering to an existing offer. It uses a fixed-odds model and can run either as a standalone project or be integrated into a sportsbook via API or iFrame.
2. The platform also won the Best Next-Gen Betting Product category at the SiGMA Asia Awards 2026, less than two months after launch. SOFTSWISS says the product has since surpassed 50 live projects within its pipeline and now supports 10+ event categories.
3. From an operator’s point of view, the rollout speed is the bit that matters. Existing SOFTSWISS partners can launch in two to three days, while new operators can go live in approximately three weeks. The SOFTSWISS risk team can manage markets for operators that do not have an in-house trading function.
4. SOFTSWISS says the product is aimed at player segments that do not usually engage with traditional sportsbook offerings, with coverage including politics, economics, technology, and culture. That widens the product surface area without forcing operators to rebuild the rest of their setup.
5. Mexico is now part of SOFTSWISS’ regional growth plans. The company says it already supports licensed gaming brands in the country with a compliant iGaming setup and 24/7 technical and client support, which is the kind of local infrastructure regulated operators usually care about more than award copy.

Alexander Kamenetskyi, Head of Operations at SOFTSWISS Sportsbook, said the company built Prediction Markets to make the category practical for operators and to work reliably inside an existing business. In this market, that usually matters more than the label on the award.