Matchbook completes Betdaq acquisition, combining two long-running betting exchanges

UK- and Alderney-based Matchbook has finalised its acquisition of Betdaq, bringing two of the industry’s longest-running betting exchanges under one roof. For exchange betting and prediction markets, the point is liquidity: a bigger combined pool can mean tighter spreads, larger wagers, and better match rates at the odds customers want.

1. Matchbook said the deal “underlines its long-term commitment” to exchange betting and is meant to strengthen its liquidity offering as interest in peer-to-peer betting continues to grow.
2. In Matchbook’s telling, the combined platform should let customers access tighter spreads and place larger wagers with a greater likelihood of being matched at their preferred odds. CEO Ronan McDonagh framed the acquisition as part of a longer shift toward market-priced betting rather than margin-priced betting.
3. McDonagh also pointed to prediction markets as part of the same broader move, saying exchanges and prediction markets are bringing peer-to-peer pricing to new audiences around the world. For PSPs and acquiring teams watching high-risk flows, that is the bit to watch: the product category is widening, but the core dependence on liquidity and matching remains the same.
4. Betdaq’s current service will continue to operate until October 21 to support the transition, and customers will be able to withdraw funds until November 4. Matchbook said its first priority is Betdaq’s customers and that their funds are safe, with options clear during the handover.
5. The deal sits alongside Matchbook’s recent push beyond traditional sports betting. The company founded in 2004 partnered with EasyGroup in 2024 to launch the EasyBet betting exchange brand, and it also increased its presence in prediction markets by partnering with ADI PredictStreet during the 2026 World Cup.