Paraguay’s new Dinajzar law would regulate online casinos and influencer advertising

Paraguay is reorganizing its gambling oversight with a new law that creates the Dirección Nacional de Juegos de Azar (Dinajzar). For high-risk operators and their PSPs, the important part is not the institutional rename itself, but the implied tighter control over online casinos and betting promotions.

1. The bill creates Dinajzar as Paraguay’s new national gambling authority, replacing or reshaping the current regulatory structure for games of chance. The stated goal is to give the state stronger tools to supervise an industry that has shifted quickly toward digital channels.
2. One of the main targets is online casinos. The text says this segment creates challenges for supervision, compliance, and operational control, and that the new framework is meant to strengthen the government’s ability to inspect online gambling activity and adapt regulation to a digital market.
3. The draft also focuses on advertising, especially promotions pushed by influencers and content creators on social media. That matters because the bill explicitly treats this kind of marketing as a regulatory issue, with concerns around promotional transparency, the reach of commercial messages, and user protection.
4. In practice, this puts platform marketing and affiliate-style promotion into the same compliance conversation as licensing and payment flows. For PSPs and acquiring partners serving gambling merchants, that usually means the compliance file does not stop at KYC and settlement: it extends to how the merchant acquires traffic.
5. The broader point is simple: Paraguay is moving toward a framework that treats online distribution and online advertising as core parts of gambling regulation, not side effects. For operators, the immediate question is how the new rules will be enforced; for payment providers, it is which merchants and campaigns will remain bankable under the new regime.